Element x Donnie O’Donnell
For Spring '24, we are proud to release our capsule with artist Donnie O'Donnell. Donnie's love of skateboarding and art took him to Manchester, England where he creates his bright depictions of animals and flowers. Donnie's artistic style blends pixelated digital methods with traditional painting, woodworking and embroidery helped create a new capsule of apparel and a pro board for Madars Apse. Dive into our interview we did with him to learn about his roots, his inspiration and why it all comes back to skateboarding.
NATURE CALLS + "THE SHEPHERDESS"
The Nature Calls collection of apparel is one that is inspired by people who find their lives and meaning outside, whether it be for pleasure, their profession or somewhere in between. This season, we had the honor of working with and supporting our friends Percy Dean and Lois Pendlebury in the creation of their short film, “The Shepherdess”. They are both from the UK, Percy hailing from Liverpool and Lois from Bradford, their lives having been intertwined for years through the UK skate scene. Reunited in an entirely different setting, their film is a beautiful vignette into Lois’ life as a former pro skateboarder turned shepherdess in the French alps. Watch the full film, read our interview with Lois about her life as "The Shepherdess" and explore the new Nature Calls collection.